What reading about WiiFM means for you is, you will:
~ become more influential.
~ feel more confident.
~ truly help others.
WiiFM is the number one station people listen to.
It stands for “What’s In It For Me?” and our inner receiver is often tuned into it.
Often, we, as transmitters of ideas, just focus on what we can do for someone. These are called features. Listing them we might say: I can sing, dance, and cook and cleanup.
That’s nice but what the other person really wants to know, consciously or unconsciously, is, “What’s In It For Me?”
Sharing benefits helps you tune into their WiiFM frequency loud and clear. Benefits are found by finishing this phrase after we share our features: “What this means for you is…”
“I can sing, dance, cook, and clean up afterwards. What this means for you is that your meal times will be:
~ more fun,
~ taste better,
~ give you more free time. ”
People love it that you have listened to them well enough to know what is in it for them.
Benefits Exercise: Please email me and let me know what reading Sealegs For Success articles mean for you.