- Know your reader. Who are they? What do they already know? What would be helpful for them to know?
- Know your subject. Do you know what you are trying to say? You can test this by saying it aloud before you begin writing. If you can’t say it a out loud then you may want to do some more research before writing.
- Know yourself. What is your role, contribution, and/or skill that will be of benefit to your reader? What do you know that will help them if you write about it? Writing from that position of encouraging confidence will help encourage and engage your reader.
As I teach Business Writing Basic for Professionals this week “Know your reader” is the number one highlight participants share. Simple but profound!